In Study, 41% of Women in Social Games Use Virtual Currency, 10% Purchase With Real Cash

Interesting data from a study by online marketing firm Q Interactive: 41% of female players who play social games use the virtual currency within them, and at high rates: “Of those using virtual currency, 57 percent engage in online transactions on a daily basis, whether it be once (33.4 percent) or multiple times (23.8 percent) per day. About one quarter (23.2 percent) use virtual currency weekly.” Among those who do use virtual currency, one in ten women purchase it with real cash (as opposed to taking a survey or other “offer”-based exchanges): “Only 10.4 percent have spent real money, with half (47.10 percent) spending under $20 and 38.2 percent spending between $20 and $100.” That’s actually a pretty impressive conversion rate, especially with a plurality paying more than twenty bucks. Image credit: brandweek.com

ohai, We Have Press — TechCrunch and VentureBeat!

Gratifying media coverage of City of Eternals and ohai: “So far it’s working,” reports TechCrunch Internet guru Michael Arrington. “I do believe that this is the beginning of a new wave of social gaming.” Over at the influential VentureBeat, Dean Takahashi observes, “Ohai has a real opportunity… City of Eternals can tap into the growing popular interest in the romance, action and dark humor of vampires.” Stay tuned for more!

ohai — Announcing City of Eternals, Our Modern Vampire MMO!

This week I’m proud to announce City of Eternals, the first full-featured online game (often called an MMO) set in a world with modern vampires. Request a private alpha invitation here, we’re giving them out as quickly as we can.

We’ve been building out the core technology for about a year now. City of Eternals went into production about 9 months ago, incorporating a few design elements from our early social games from 2007, and from our even earlier work developing the world’s very first MMOs back in the 1990s. I’m proud to say that ohai team members were leading innovators and developers of text-based MUDs and large scale game franchises such as Everquest, Everquest 2, PlanetSide, Asheron’s Call, Star Wars Galaxies, Second Life, Lord of the Rings Online, Dungeons and Dragons Online, Second Life and Free Realms. I’m honored to be working with this fantastic team.

With City of Eternals, we’re taking social games and MMOs to their next stage of evolution: An action-filled, web-based experience with 3D graphics playable not just within Facebook, but anywhere on the web, starting with CityofEternals.com, and soon, anywhere you can host the game’s Flash client, such as blogs and social network pages.

In New Valencia, your vampire will battle powerful monsters, uncover mysteries and secrets, and earn a place among many rival vampire Houses fighting to control this secret society of Immortals. But that’s just the start: Fall in love with a fellow Vampire, lead your own personal coven (which we call your “House”), customize your home and avatar look, and much more. Choose the way you want to play a Vampire! Over the next few months, we’ll continue adding features and new content, so our world can better reflect the big diverse culture of the bloodthirsty undead.

Our game is still growing and improving, and we’d love your feedback to make it better. Meantime, look for me in New Valencia — my avatar is also named Susan, a Vampire dressed in hot red boots (I wish I had these in real life!) If you spot me, please say hello.

This is just ohai’s first MMO, by the way, with many more of all varieties to come. Meanwhile, see you in the City of Eternals!

- Susan, chief ohai