Susan Wu at SXSW! Chief ohai speaks on how social games can level up

ohai all — if you’re in Austin for South by Southwest, chief ohai Susan Wu is giving a talk Monday, March 15 at 5:00 PM, and we’d love to see you there. Here’s the description:

Social Games Level Up!
What’s next for social games? What does it take to build an MMO that everyone will play? Can you teach Farmville fans how to play an MMO? Or get devoted World of Warcraft players passionate about a social network game? Susan Wu, CEO and co-founder of gaming industry pioneer, ohai!, shares 5 key lessons learned from launching the company’s first next-generation social MMO, City of Eternals.

For Twitter updates, follow @ohai or Susan @sw. The Austin Chronicle, by the way, includes Susan among its “People to follow on Twitter during SXSW Interactive“.

Going to GDC? Come talk social gaming and virtual goods with chief ohai Susan Wu!

If you’re going to the Game Developers Conference in San Francisco next week, chief ohai Susan Wu will be talking about virtual goods and social gaming for two events there. On March 10 at 3:30pm for GDC’s VCON, Susan will be on a panel called “How Monetizing Games-as-a-Service will Save you from Extinction“.

Then on March 11th at The Box from 10:00 am to 3:00 pm., she’ll be at the Cha-Ching! Workshop: Realizing Revenues Through Virtual Economies.

Speaking of GDC, we’re having an office party to celebrate the beta release of our first MMO, City of Eternals, and give folks a sneek peek of our next game, Project Unicorn Parade. Here’s info on requesting an invite!

Web-based MMOs on Facebook versus standalone websites: chief ohai Susan Wu analyzes the tradeoffs

Our first MMO, City of Eternals, can be played within Facebook, and on its main site, CityofEternals. The game experience is significantly different, depending on the platform you play, but they both have advantages for the developer. On her personal blog, chief ohai Susan has very interesting player data on this point. For example:

When people play embedded through Facebook, their usage pattern looks something like this: 5-6 minute sessions about 8-10 times a day. So they are round tripping in and out of the game world many times a day. When people play directly at the City of Eternals site, they’ll play for 20+ minute sessions 2-3 times a day.

So people playing City of Eternals on Facebook play the game more often but in shorter periods, while players hitting the City of Eternals site play for longer periods, but in less total daily sessions. Notably, the average daily play length comes out roughly the same: 40-60 minutes on Facebook, or 40-60 minutes on CityofEternals.com. However, the time spread is significantly different, and that suggests very different tradeoffs to both platforms. For the standalone site, Susan notes, “you have more control over the user experience” — but because it’s not embedded within a social network users are accustomed to visited many times a day, “you have to deal with a conversion rate hit of the first ‘try’.”

Much more here, including thoughts on turning users from “tourists” into “citizens”. That is, “Someone who is invested in the health, stability and future of the service they’re using.”

What does it mean to be in an open beta, anyways? (or “how do you build MMOs as a web service?”)

Last week our first MMO went into open Beta, and maybe you’re wondering what means.

Most traditional games, even online ones, have discrete development cycles and ‘formal launches.’ These development cycles are usually marked by a fixed point in time when the game is “live” and “launched.” We’re not like that.

We’re building our MMOs as you would a web service. We’re always evolving them based on actual player behaviors (we’re paying attention!) and what we think you might enjoy. As with all of your favorite web services, our MMOs are constantly evolving. We’re testing new areas, new features, new levels, new user interface elements on an ongoing basis.

We look at it this way: You wouldn’t want to read a news site that wasn’t updating its headlines constantly or use a wiki that people weren’t contributing to or participate in a social network that didn’t have real time feeds and ever changing content based on your social context — why should the online games you play be any different?

We’re building organic, live web services. Every time you come to City of Eternals, we hope you notice new content, new improvements to the user experience, and new fixes to issues players have been reporting. We’re changing the game every day, every week.

If you’re expecting an old school MMO where you have to periodically download a giant patch, or go to the store to buy another expansion, that’s not us.

With ohai’s handcrafted MMOs, we want you to experience additions and improvements as fast as hitting your browser’s Refresh button. We’re able to do this because we built a significant amount of technology & tools that allows us to iterate at web speed. As our writer Wagner James Au puts it “I love how we can add missions to our MMO about as quickly as adding a blog post in Wordpress.”

It’s this same technology that enabled us to get our first MMO (yes, there are more coming!), City of Eternals, to an alpha launch in 9 months with 3 core engineers.

So what open beta means for us is that the game is now stable enough to allow new users to begin to enter our game world. We’re not nearly done making huge improvements to the user experience and to the gameplay, but we’ve made significant strides since our private alpha.

The open beta period will be accompanied by constant improvements. The game in 30 days will be dramatically better than the game you see today. At some point in the near future, we’ll be ‘fully live and launched’ but all that means is that the game is pretty stable and performing well, and our core set of initial features has been completed.

Even after we’re fully launched & live, we’ll be making ongoing edits and improvements every week. But that’s a blog post for another time.

Hope you guys are having fun out there,
Susan

p.s. Btw, here’s a photo of my sweet, sweet pad in City of Eternals.
Have you ever wondered to yourself, “What would I do with my own vampire lair?” Well, wonder no more! Click on this awesome link to begin customizing your own. (no, I don’t know why I have a Cryo Tank in my kitchen. Do you?)

ohai — our first MMO, City of Eternals, is in open beta! Here’s usage stats from our private alpha!

ohai everyone –

Today we’re excited to announce that our first MMO, City of Eternals, is coming out of private alpha! Now, anyone can go to CityofEternals.com, log in with their Facebook account, and get into our game world of vampire fun. (And if you just happen to be a hipster who’s over vampires, then what’s better than jumping into City of Eternals and inflicting your Smug Glance of Hipster Disdain on some vampires? Or if that doesn’t work, unleash your Self-Esteem Shield of Ironic Distance.)

Our first MMO should give you a taste of what ohai is all about: applying web development principles to game dev – rapid iteration, agile frameworks, and constant adaptation to the market. That also means City of Eternals is still evolving. Even though we’re “launching” this week, you’re going to see many changes, much more evolution. This isn’t your grandfather’s static MMO! You’ll see new content and features pretty much every week, if not every day. Because of the backend architecture and toolset that we’ve built, we’ve been able to get City of Eternals to public beta in 9 months with 3 engineers’ efforts. Game development in web style, baby!

As we launch, I want to share some player stats from our alpha test, which involved over 40,000 players. Unlike every other MMO out there, City of Eternals has a near-equal gender split: 60% male, 40% female, while 70% of our most active players are female — women like Nileena, who’s a dentist in the Bay Area, or Diana, who’s a professional violinist from Transylvania (it’s now known as Romania, but it’s most famous for being Dracula’s birthplace.) Then there are our experienced gamers like Greg, who does a great job with our player wiki, cataloging game missions, recipes, and much more.

We’re tremendously proud that our mission to make MMOs for everyone is so far paying off. We’re also honored to build products for customers who are so passionate about what we’re doing. Thank you, alpha testers!

Here’s some more data from our alpha test:

- Average time spent in game: 65 minutes
- Most active players spend 7+ hours per day in game
- 42% active users play multiple sessions daily
- Our most active player in the last 7 days, Tanya, has averaged 12.77 hours every single day in game. In the last 30 days, Heather has averaged 10.85 hours every single day in game! Wow, that’s even more than our Community Manager Matt!

We’ve also been testing monetization of virtual currency for about a month — here’s some interesting early data:

- Average transaction size of ohais (our in-game currency) is $16.50 – a number of people buy more than once.
- One of our passionate players has already spent $584 in the last 30 days in City of Eternals! (wow! thank you!)
- Female purchasers: 44%, Male purchasers: 56%
- Generally speaking, male players buy less items overall but spend more on expensive individual items, while female players will buy many more items at lower prices.

While City of Eternals is free-to-play, we’re especially grateful to our players who’ve put their trust (and their money) in what we’re doing.

But as I say, this is just the beginning. Launching is just the start. There’s much more to come and so much more hard work to do. We’ll be sharing stats and insights on our blog frequently, so be sure to subscribe to our feed.

<3,
susan, chief ohai

Games.com Interviews Chief ohai Susan!

Games.com has an extensive interview with Susan, our chief ohai, who covers many topics pertaining to our new Vampire MMO, City of Eternals, and around the ohai philosophy of MMOs. Here’s a sample:
Read more…

ohai — Announcing City of Eternals, Our Modern Vampire MMO!

This week I’m proud to announce City of Eternals, the first full-featured online game (often called an MMO) set in a world with modern vampires. Request a private alpha invitation here, we’re giving them out as quickly as we can.

We’ve been building out the core technology for about a year now. City of Eternals went into production about 9 months ago, incorporating a few design elements from our early social games from 2007, and from our even earlier work developing the world’s very first MMOs back in the 1990s. I’m proud to say that ohai team members were leading innovators and developers of text-based MUDs and large scale game franchises such as Everquest, Everquest 2, PlanetSide, Asheron’s Call, Star Wars Galaxies, Second Life, Lord of the Rings Online, Dungeons and Dragons Online, Second Life and Free Realms. I’m honored to be working with this fantastic team.

With City of Eternals, we’re taking social games and MMOs to their next stage of evolution: An action-filled, web-based experience with 3D graphics playable not just within Facebook, but anywhere on the web, starting with CityofEternals.com, and soon, anywhere you can host the game’s Flash client, such as blogs and social network pages.

In New Valencia, your vampire will battle powerful monsters, uncover mysteries and secrets, and earn a place among many rival vampire Houses fighting to control this secret society of Immortals. But that’s just the start: Fall in love with a fellow Vampire, lead your own personal coven (which we call your “House”), customize your home and avatar look, and much more. Choose the way you want to play a Vampire! Over the next few months, we’ll continue adding features and new content, so our world can better reflect the big diverse culture of the bloodthirsty undead.

Our game is still growing and improving, and we’d love your feedback to make it better. Meantime, look for me in New Valencia — my avatar is also named Susan, a Vampire dressed in hot red boots (I wish I had these in real life!) If you spot me, please say hello.

This is just ohai’s first MMO, by the way, with many more of all varieties to come. Meanwhile, see you in the City of Eternals!

- Susan, chief ohai

ohai… What’s An “MMO” Anyway (And What Makes City of Eternals One)?

We say ohai makes “handcrafted MMOs for everyone”, which we talked about in yesterday’s MMO development philosophy post, but just in case you’re not as geeky as us, here’s a quick explanation of what MMO means, and a very brief history of the genre:

Way back in olden times (like, the 1980s!), when the Internet was mostly just a thing for college campuses, some programmers started creating games that depicted whole fantasy worlds with text and primitive graphics, and used the network to let many people (say, a few hundred) connect into that world at the same time, and play around in it together as alter egos, called “avatars”. As the Internet grew, these worlds got larger, and by the 1990s, many got large enough for thousands of avatars to be online at the same time. That’s about when people started calling these games MMORPGs, for “Massively Multiplayer Online Roleplaying Games“, which is quite a mouthful to say. In recent years, networking power has improved enough for millions of people to play these games, and as they became more popular, the acronym was often shortened to MMO, for “Massively Multiplayer Online [World]“. That way, the term could describe anything from casual virtual worlds on the web, to big budget online roleplaying games with 3D graphics. (Also, we think people just got tired of saying “MMORPG” over and over again.) So everything from Habbo, Gaia, and RuneScape on the web, to Aion, Second Life, and World of Warcraft in 3D, can accurately be called an MMO.

But what makes City of Eternals, our first game, an MMO? Well, the City itself is a mini-world, with numerous neighborhoods and districts to explore, and mysteries to uncover. Every player has an avatar they control, and each avatar has character stats, resources, and equipment they can invest in over time. Above all, to us, MMOs are immersive environments that foster synchronous, real time interaction — something we’re striving for in CoE.

Our goal, as we discussed in a previous post, is to make an MMO enjoyable for both hardcore gamers and people who only just discovered online games via a social network like Facebook. And because City of Eternals is a modern day vampire MMO (the first of its kind, we’re fairly sure), we also want it to be an MMO to the many fans of the genre in all its many variations, be that Buffy, Twilight, Anne Rice novels, True Blood, and more.

So whatever kind of player you are… ohai, welcome to our massively multiplayer online [vampire] world!