Chief ohai Susan tells PBS’ Media Shift how virtual goods might help the news industry

ohai, PBS’s Media Lab has a very interesting editorial on what virtual goods can teach the news industry, which is struggling to find new ways of funding itself in the digital age. Chris O’Brien points to the virtual goods industry as an inspiration, and gets some wisdom from chief ohai Susan:

Here’s what she understood early on about the value of virtual goods: In the real world, we have all sorts of intangible interactions, from shaking hands to smiling to offering blessings. The value of virtual goods is not about the object, but rather its ability to express an emotion or feeling in a way that has value. “Sending someone a virtual beer is not about the beer,” Wu told me. “It’s a way to show, ‘I have an affection for you.’”

Much more here.

ohai welcomes what the iPad will do for next gen MMOs

Everyone here at ohai is pretty excited about the iPad, just announced today. Apple has an incredible track record of opening up entirely new markets with simple and elegant consumer devices. And since our whole mission at ohai is about bringing World of Warcraft-caliber MMOs to as broad of an audience as possible, we’re going to be making full use of these new platforms. MMOs haven’t gained much traction in iPhone’s App Store, but we think the iPad’s big screen and interface will make them much more accessible. Full-scale MMOs on your touchscreen personal device, anywhere and everywhere? Awesome!

What’s all this mean for City of Eternals and other ohai MMOs we’re cooking up? Stay tuned, we think you’ll be as psyched as we are!

Original Jobs and iPad photo (before Batty-fication) by Ryan Anson/Agence France-Presse — Getty Images.