Chief ohai Susan tells PBS’ Media Shift how virtual goods might help the news industry

ohai, PBS’s Media Lab has a very interesting editorial on what virtual goods can teach the news industry, which is struggling to find new ways of funding itself in the digital age. Chris O’Brien points to the virtual goods industry as an inspiration, and gets some wisdom from chief ohai Susan:

Here’s what she understood early on about the value of virtual goods: In the real world, we have all sorts of intangible interactions, from shaking hands to smiling to offering blessings. The value of virtual goods is not about the object, but rather its ability to express an emotion or feeling in a way that has value. “Sending someone a virtual beer is not about the beer,” Wu told me. “It’s a way to show, ‘I have an affection for you.’”

Much more here.